was originally conceived in 2002 and officially launched on September 4, 2009.
Founded by rock n roll stylist and designer Sylvia Jensen and rock n roll art
director, designer and photographer Stephen Jensen. The purpose was to develop
a brand that offered striking rock n roll inspired graphic designed clothing
along with custom made limited edition stage clothing. But it was more than
just making clothing that looked good, they also wanted to make clothing that
was high quality and comfortable to wear.